I made a pledge to myself that Blackcoffee will not be typical. So when I sat down with life’s most difficult customer (the husband) to develop a new brand and website for his company, I faced an interesting dilemma. How to be remarkable when selling an engineery business guy into corporate Calgary?
It would have been easy to hit the default button and throw up a wordpress site with some stock photos of corporate guys doing their corporate thing. How about a logo with a globe? Let’s be real, he’s a non-paying, pain in the neck client that has more work than he can handle. What more did he need?