Trinity Development Group purchased 260 acres of controversial land on the Paskapoo Slopes, a special area within the City of Calgary. It was a risky $40 million purchase as development applications had been turned down for this parcel throughout the City’s history. Trinity felt confident they could bring forward an exceptional proposal for an urban village on the city’s west-side while gifting two-thirds of their private land to the City. To make this happen, they needed someone to breathe life into their proposal, to tell their story with words and pictures through a variety of communications channels.
Blackcoffee took on that challenge, highlighting Trinity’s commitment to celebrating Calgary and their promise to develop a world-class place of beauty, recreation and relaxation – while being good neighbours and environmental stewards.