February 8th, 2015 - Brand

Horrible Websites

Are you guilty of having a horrible website?

If you answered yes, you’re in good company. The internet is littered with horrible websites. Badly designed, terribly written, clichéd, hard to use…

Frankly, up until August 2014 I was guilty. My website was ugly and uncompelling.

I think Horrible Website Syndrome comes from the panic we feel to get on the web. Everyone else is after all, so let’s slap some stuff together and throw it up. Whew. Done.

The jury is still out for me on whether a horrible website is better than no website at all. That’s a discussion for another day … but I can tell you that there’s no excuse for either.

There are two key ingredients to building an awesome website: information and emotion. For your brand to resonate you need to tell your audience what you can do for them and you need to motivate them to care.

Make a connection. Tell your story with words and pictures … simply and honestly.

If you aren’t thrilled with your website, make a plan to fix it.

(Note: My journey out of the horrible was inspired by a Seth Godin blog on great websites. It’s included later in the newsletter or by clicking this little link http://ow.ly/IGWaS )

With gratitude,

Shannon Larkins

Shannon Larkins

Founder, Blackcoffee Studio

Over the course of 15+ years, Shannon has grown Blackcoffee Studio out of a love for building brands and reputations. She serves up Blackcoffee as a morning ritual while caffeinating clients and readers on the regular. You can find her at www.BlackcoffeeStudio.com


Blackcoffee Studio

Blackcoffee is a premium brand development agency, offering luxury brand experience to clients at home in Calgary, Canada and around the globe. Brands create experience, set you apart from the competition and drive growth. Anyone can bulid a business but only the exceptional can create a brand. Are you ready?

Shannon Larkins

Shannon Larkins

Hi I’m Shannon, founder of Blackcoffee Studio. A former reporter, spin doctor and politico, I now focus on using my powers for good.

I create mighty brands for clients and share their stories with the world. I’m also rather addicted to my nutty family, dogs with pushed in faces, Mexico and of course coffee … black.