" alt="Reputation Is Earned. Not Generated.">

Reputation Is Earned. Not Generated.

The past few years of my work have required a very specific kind of focus. High stakes. Little margin for error. Work that demands full attention and leaves little room for anything else. Advising leaders in those moments changes how you operate. You become precise. Disciplined. You learn where to focus and where not to….

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" alt="Where Real Brands Are Built">

Where Real Brands Are Built

Rebuilding a website forces you to look back. Not just at what you’ve created. But at what you’ve carried. The past few years Blackcoffee’s work has lived in boardrooms, in briefing notes, in reputation strategy sessions, places where words mattered more than graphics. In positioning frameworks. In risk assessments. In addressing crises and limiting impact…

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" alt="Colour boosts the happy hormone">

Colour boosts the happy hormone

When we moved last year, I had a brief affair with a well-known interior designer. I sought help integrating some of our already-owned pieces with our new space. However, it soon became apparent that she thought my beloved belongings were too much. Too eclectic. Too much pattern. And above all, way too much colour. In…

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The Art of Storytelling

I think we’ve all experienced the soul-crushing angst of trying to write about ourselves, trying to sell ourselves. The last time I did this, I stared at my blank computer screen for days. I simply couldn’t find the right words to share. I went a little crazy going in circles, writing, deleting, and trying again….

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" alt="Pork chop promises leave a bad taste">

Pork chop promises leave a bad taste

The other day a mouth-watering email from a local specialty butcher caught my eye. Enchanted, I scrolled through delicious how-to videos of brined pork chops, learning to reverse sear, carve and stunningly plate a gigantic two-bone chop. This was an email that did its job. I dreamt about that chop – but not just the…

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Brand New

Brand design trends that once worked to tantalize clients aren’t connecting the way they did before the world was ravaged by COVID-19. As people around the world look to shake off lockdown fatigue, my job as a strategist is to figure out how to shift the look and feel of outdated designs so we can…

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Shannon Larkins

Shannon Larkins

Hi I’m Shannon, founder of Blackcoffee. A former reporter, spin doctor and politico, I now focus on using those instincts where they matter most.

I create powerful brands for clients and help shape how their stories are understood in the world. I’m also rather addicted to my nutty family, dogs with pushed-in faces, Mexico and of course coffee ... black.