I’m high maintenance so you don’t have to be
There’s a restaurant scene in my favourite movie, When Harry Met Sally. No, not that one. The double date one, when Harry comments on Sally’s food ordering skills:
“Sally is a great orderer. Not only does she pick the best thing on the menu, but she orders it in a way that even the chef didn’t know how good it could be.”
Sally is a fabulous ‘orderer’ because when she orders a slice of apple pie, she’s not just thinking about the pie. She’s thinking about all of the circumstances surrounding the pie.
Warm, cold, á la mode or, perhaps no pie after all – Sally has thought through all of the options and permutations and has left nothing about her dessert to chance.
Harry said Sally was high-maintenance. I say Sally would have made an incredible brand strategist.
I know this because, I don’t just love this movie … I am Sally Albright.
People find me because they need a logo or a website. But they soon learn that brand, like pie, can be elevated from the ordinary to the extraordinary.
As a brand strategist, that’s what I do every day. I transform businesses into beautiful brands, choreographing incredible customer experiences while designing powerful aesthetics that tell a story.
You see, it’s never just about the pie. Your brand is never just the product you’re selling and how good it is.
It’s not just about your website, your client onboarding process, or your office’s tastefully appointed conference room.
Your brand is all of those things working together. When they’re all in tune with each other like a symphony orchestra, your brand rings out in perfect harmony.
That’s what customers expect. That’s what your customers WANT.
Are you ready to give it to them?
Blackcoffee is a premium brand development agency, offering luxury brand experience to clients at home in Calgary, Canada and around the globe. Brands create experience, set you apart from the competition and drive growth. Anyone can bulid a business but only the exceptional can create a brand. Are you ready?