Plenty of businesses offer a premium product or service … but they’re not brands.
A business provides a service. Money changes hands and the transaction’s over.
A brand provides an experience, rolling out the red carpet for anyone with the moxie to show up.
And that’s just the beginning. Even from that first encounter with a brand – no matter how brief – they know they’re in for a treat. Everything feels deliberate, thoughtful, intentional.
People know a brand experience is more expensive. They’re eager to pay for it – because you’ve assured them you are the best.
Having a brand means having permission to charge what you’re worth. A brand means demand, profits, and customer loyalty go up. The only thing going down is your name, in history.
So it’s time to ask yourself … Do you want a business?
Or Do you want a brand?
Because anyone can a start a business, but only the exceptional build brands that last a legacy.
With gratitude,
Shannon Larkins
Founder, Blackcoffee Brand & Reputation
Over the course of 20+ years, Shannon has grown Blackcoffee Studio out of a love for building brands and reputations. She serves up Blackcoffee as a morning ritual while caffeinating clients and readers on the regular. You can find her at www.BlackcoffeeStudio.com
