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September 6th, 2018 - Brand

The Blackcoffee Brand Manifeste

Plenty of businesses offer a premium product or service … but they’re not brands. 

A business provides a service. Money changes hands and the transaction’s over. 

A brand provides an experience, rolling out the red carpet for anyone with the moxie to show up. 

And that’s just the beginning. Even from that first encounter with a brand – no matter how brief – they know they’re in for a treat. Everything feels deliberate, thoughtful, intentional. 

People know a brand experience is more expensive. They’re eager to pay for it – because you’ve assured them you are the best. 

Having a brand means having permission to charge what you’re worth. A brand means demand, profits, and customer loyalty go up. The only thing going down is your name, in history. 

So it’s time to ask yourself … Do you want a business? 

Or Do you want a brand? 

Because anyone can a start a business, but only the exceptional build brands that last a legacy. 


With gratitude,

Shannon Larkins

Shannon Larkins

Founder, Blackcoffee Studio

Over the course of 15+ years, Shannon has grown Blackcoffee Studio out of a love for building brands and reputations. She serves up Blackcoffee as a morning ritual while caffeinating clients and readers on the regular. You can find her at


Blackcoffee Studio

Blackcoffee is a premium brand development agency, offering luxury brand experience to clients at home in Calgary, Canada and around the globe. Brands create experience, set you apart from the competition and drive growth. Anyone can bulid a business but only the exceptional can create a brand. Are you ready?

Shannon Larkins

Shannon Larkins

Hi I’m Shannon, founder of Blackcoffee Studio. A former reporter, spin doctor and politico, I now focus on using my powers for good.

I create mighty brands for clients and share their stories with the world. I’m also rather addicted to my nutty family, dogs with pushed in faces, Mexico and of course coffee … black.