" alt="Reimagining life and brands post pandemic">

Reimagining life and brands post pandemic

I got vaccinated the other day. My first poke. 80 per cent protected and a glimmer of light on the horizon. And then boom. Our province makes headlines around the world for being the most COVID-riddled place to live and breathe in North America.  Lockdown. The idea brought some relief on a rainy May evening…

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" alt="The Anniversary Effect">

The Anniversary Effect

It’s been a minute. It’s been a lifetime. In fact, it’s been a year. And what a year it’s been.  In January 2020, before most of us in Canada had even acknowledged the idea of a worldwide pandemic, I met with my longtime friend and colleague, Jo Williams, and we reflected on the pressures of…

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" alt="Public confidence and the COVID economy">

Public confidence and the COVID economy

Through the last three months we’ve been consulting experts to help our clients and readers understand the immediate and long-term impacts of COVID on brands and business operations. This week, I called on Ken Boessenkool, independent public policy economist, to talk about how public confidence is impacting the economy. Public confidence and the COVID economy…

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" alt="A time for radical ingenuity">

A time for radical ingenuity

“A few short weeks ago … most of us went about our days making a series of low-impact decisions and not thinking twice about them. Bacon-egg-and-cheese sandwich from the cart outside the office for breakfast? Don’t mind if I do. A quick road trip to see your grandma upstate? She’ll be so happy to see us! Getting together with…

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" alt="Strategize the next 90 days to survival">

Strategize the next 90 days to survival

Scientists say that a baby laughing is one of the four most pleasant sounds to the human ear.  Baby laughs, water flowing, thunder and applause. All are beautiful music to our ears and brains. A baby’s cry, however, is universally despised. In fact, it’s right up there with listening to your tone-deaf best friend murder…

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" alt="It’s time for difficult conversations">

It’s time for difficult conversations

This week, I had a heart to heart with a local business owner. One of the pandemic warriors who wants to be a community leader yet finds herself in the middle of an epic sh*t show. Frustrated, angry, and overwhelmed – she doesn’t know how to move forward in a more productive manner. Here in…

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Shannon Larkins

Shannon Larkins

Hi I’m Shannon, founder of Blackcoffee. A former reporter, spin doctor and politico, I now focus on using those instincts where they matter most.

I create powerful brands for clients and help shape how their stories are understood in the world. I’m also rather addicted to my nutty family, dogs with pushed-in faces, Mexico and of course coffee ... black.