Tell a story that no one can resist I was invited to speak to a group of entrepreneurs recently and the introduction involved me answering a few questions about myself – you know the usual what book is on your night stand kind of thing. As someone who’s been a little obsessed with work, I…

Get ready to roll out the red carpet for your premium customers That red carpet? It’s the difference between having a business or a brand.  Today, I’m introducing a blog series that unlocks the secrets to attracting your premium customers. Plenty of businesses offer a premium product or service, but they’re not brands.  A brand provides…

It’s angsty out there. I’ve felt this angst from several clients I’ve talked to over the past week. As tactile as a blanket of apprehension, this angsty-ness is stopping people in their tracks. Angsty (according to Merriam-Webster) Feeling, showing, or expressing anxiety, apprehension, or insecurity … I first recognized this cloak of anxiety when working…

I’m sitting on a Mexican beach drinking a strong black coffee. And it tastes glorious because the salt breeze is blowing and the ocean is winking at me. I find myself lost in thought contemplating the years I’ve sat on this same beach watching the same ocean. I fell in lust with Mexico back in…

My life changed on a sleepless night back in March. You know, those 2 AM startled wake-ups. The tossing and turning of trying to find your way back to sleep. It was usual for me to wake up in a panic of work to be conquered, lists to be made, and problems to solve. Lack…

So I just got off the phone with Tyler. Tyler works for an ultra-expensive mountain resort my hubby and I had booked with last weekend for a luxury get away. We were celebrating our anniversary and sneaking in a Canadian Rockies photo shoot for the Blackcoffee website. Disappointingly, things didn’t go as expected. From the…