" alt="Just Breathe">
Just Breathe
Sunday, October 14, I woke up feeling like I’d been hit by a truck. The FLU. It struck hard and fast and lasted a long, long time. I was miserable. However, my forced convalescence taught me that if you don’t take a break – think lazy tequila-soaked beach weeks, Netflix and pjs Saturdays, laptop-free long…
" alt="Brand Styling in 2019">
Brand Styling in 2019
I’m not a fan of talking about brand or graphic design trends. I honestly believe the best thing you can do for your business is to create a brand that stands the test of time. But as we look to 2019, I’m hopeful that some of the current fads will fade. I’ll happily wave good-bye…
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Telling Tales
How life as a spin doctor brought me to Blackcoffee I started my career the way I lived my life, in the background. Trained as a reporter, I told other people’s stories. Then making the leap to government, my story telling powers helped politicians look good. I often say that I now use my powers for…
" alt="The Blackcoffee Brand Manifeste">
The Blackcoffee Brand Manifeste
Plenty of businesses offer a premium product or service … but they’re not brands. A business provides a service. Money changes hands and the transaction’s over. A brand provides an experience, rolling out the red carpet for anyone with the moxie to show up. And that’s just the beginning. Even from that first encounter with…
" alt="Guiding Transformation – The Brand Oracle">
Guiding Transformation – The Brand Oracle
Unlock your brand’s potential with the perfect blend of research and intuition. oracle noun or·a·cle \ ˈȯr-ə-kəl , ˈär- \ a : a person giving wise or authoritative decisions or opinions b : an authoritative or wise expression or answer When you sign up for Blackcoffee’s Brand Oracle, you’re signing up for an authoratative and wise view of your brand presence. Blackcoffee…
" alt="I’ll have what she’s having">
I’ll have what she’s having
I’m high maintenance so you don’t have to be There’s a restaurant scene in my favourite movie, When Harry Met Sally. No, not that one. The double date one, when Harry comments on Sally’s food ordering skills: “Sally is a great orderer. Not only does she pick the best thing on the menu, but she…