How life as a spin doctor brought me to Blackcoffee  I started my career the way I lived my life, in the background. Trained as a reporter, I told other people’s stories. Then making the leap to government, my story telling powers helped politicians look good. I often say that I now use my powers for…

Plenty of businesses offer a premium product or service … but they’re not brands.  A business provides a service. Money changes hands and the transaction’s over.  A brand provides an experience, rolling out the red carpet for anyone with the moxie to show up.  And that’s just the beginning. Even from that first encounter with…

Unlock your brand’s potential with the perfect blend of research and intuition. oracle noun  or·a·cle   \  ˈȯr-ə-kəl ,  ˈär- \ a : a person giving wise or authoritative decisions or opinions b : an authoritative or wise expression or answer When you sign up for Blackcoffee’s Brand Oracle, you’re signing up for an authoratative and wise view of your brand presence.  Blackcoffee…

I’m high maintenance so you don’t have to be There’s a restaurant scene in my favourite movie, When Harry Met Sally. No, not that one. The double date one, when Harry comments on Sally’s food ordering skills: “Sally is a great orderer. Not only does she pick the best thing on the menu, but she…

Tell a story that no one can resist I was invited to speak to a group of entrepreneurs recently and the introduction involved me answering a few questions about myself – you know the usual what book is on your night stand kind of thing. As someone who’s been a little obsessed with work, I…

Get ready to roll out the red carpet for your premium customers That red carpet? It’s the difference between having a business or a brand.  Today, I’m introducing a blog series that unlocks the secrets to attracting your premium customers. Plenty of businesses offer a premium product or service, but they’re not brands.  A brand provides…