" alt="Learn to listen to your gut">

Learn to listen to your gut

My gut instinct is a petty little asshole. He blares warning signs to me (similar to what I think an impending nuclear strike warning would be like — alarms, flashing lights, people running and screaming in every direction). And then, when I don’t listen, he screams, “I TOLD YOU SO” at the top of his…

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" alt="What’s in your Inbox?">

What’s in your Inbox?

When I found myself awake at 3 am the other night, I decided to check a few things off the old ‘to do’ list. I emailed an optometrist to book an eye appointment, sent a note to a florist to see about a bouquet for a friend’s birthday, and put in an order at a…

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" alt="Be Authentic">

Be Authentic

I’m not a fan of the banquet. Or the cruise. Or even the traditional wedding. Ugh. In fact, my definition of hell might be sitting at a big round table, surrounded by strangers, and listening to speeches. But as grown ups we are called upon to do things we aren’t crazy about doing. So a…

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" alt="Hard work beats talent, when talent doesn’t work hard">

Hard work beats talent, when talent doesn’t work hard

I’m conflicted. Does hard work combined with the unprecedented need to be turned on 24/7 kill creativity or demand it? It’s a big question and one that’s hard for me to answer after a grueling month of tackling new and challenging projects. But I’m going to try. Over this past month while I’ve been scaling…

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" alt="A world obsessed">

A world obsessed

Confession: I am obsessed with the dress. I can’t get enough. I Google it every few hours to see what colour it’s going to be (blue and black for the moment). I read my friend’s Facebook posts, devour what the media and neuroscientists have to say and, yes, I know what colour Rob Lowe and…

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" alt="Horrible Websites">

Horrible Websites

Are you guilty of having a horrible website? If you answered yes, you’re in good company. The internet is littered with horrible websites. Badly designed, terribly written, clichéd, hard to use… Frankly, up until August 2014 I was guilty. My website was ugly and uncompelling. I think Horrible Website Syndrome comes from the panic we…

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Shannon Larkins

Shannon Larkins

Hi I’m Shannon, founder of Blackcoffee. A former reporter, spin doctor and politico, I now focus on using those instincts where they matter most.

I create powerful brands for clients and help shape how their stories are understood in the world. I’m also rather addicted to my nutty family, dogs with pushed-in faces, Mexico and of course coffee ... black.