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A world obsessed

Confession: I am obsessed with the dress. I can’t get enough. I Google it every few hours to see what colour it’s going to be (blue and black for the moment). I read my friend’s Facebook posts, devour what the media and neuroscientists have to say and, yes, I know what colour Rob Lowe and…

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Horrible Websites

Are you guilty of having a horrible website? If you answered yes, you’re in good company. The internet is littered with horrible websites. Badly designed, terribly written, clichéd, hard to use… Frankly, up until August 2014 I was guilty. My website was ugly and uncompelling. I think Horrible Website Syndrome comes from the panic we…

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Why Stories?

We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive…

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What lies within?

My quirky 13-year-old collects quotes … her phone is filled with wise words from Dr. Seuss to Kurt Cobain. So when I settled in to contemplate a New Year’s blog I stole her phone and scrolled through her collection of inspirations. Emerson’s words leapt off the screen at me. A perfect jump start to my…

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Making Change

I sat down yesterday afternoon to help a client work through a particularly nasty reputation crisis. As we prepped for the media interviews that were sure to unfold over the coming days, we dissected the ‘messaging’ — rethinking each word. Then when we were almost out of time, I came to something and I watched…

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Care More

Empathy. The simple act of putting yourself in someone else’s shoes and imagining their journey… their thoughts, emotions, hopes and fears. I’m beginning to think empathy is disappearing in our modern world where we move too fast to take the time to care. Or is it that I work in a world where everything I…

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Shannon Larkins

Shannon Larkins

Hi I’m Shannon, founder of Blackcoffee. A former reporter, spin doctor and politico, I now focus on using those instincts where they matter most.

I create powerful brands for clients and help shape how their stories are understood in the world. I’m also rather addicted to my nutty family, dogs with pushed-in faces, Mexico and of course coffee ... black.